The trip also had a consequential impact on Madlib, Madvillainy, and the exposure of Brazilian music to American audiences (and vice versa). The trip’s purpose, documented in Mochilla’s film Brasilintime, was to encourage a cultural exchange between the Americans and their Brazilian counterparts. Prior to the leak, Madlib flew to São Paulo with a collective of American DJs and drummers, on a trip organized by Mochilla photographers B+ and Coleman, to lecture and perform with the Red Bull Music Academy. It helped make Madvillainy the highest-selling hip-hop album in Stones Throw history and propelled Madvillain into legendary status. In the end, the leak had the opposite effect. In 2002, when the internet suffered the awkward growing pains of digital puberty, a leaked album was a potential death blow to a project for a label so dependent on vinyl sales. The internet would regard those 15 songs as “a first draft of the album” because, while Madlib and a handful of individuals from Stones Throw were in Brazil, it leaked into cyberspace. He put it together because he wanted to listen to something that was like the album on a flight.” But he didn’t necessarily put it together to be the album. “Well, it was in that Madlib put it together. “Some people think that that was a first draft of the album,” says Jeff Jank, artistic director at Stones Throw. Given his propensity for filling up CD-Rs with the intention of making “albums” that he could listen to on his own, Madlib burned 15 “Madvillain” songs onto a disc and packed it in his bag for a November 2002 flight to Brazil. Six months after their initial meeting in Los Angeles, MF DOOM and Madlib had cobbled together a strong offering of tracks. To purchase a copy of Madvillain’s Madvillainy, click here. Below is an excerpt of the chapter on Madlib’s 2002 trip to Brazil, where the producer found samples to include in several songs that ended up on Madvillainy, and the record first leaked into cyberspace. On March 9, Will Hagle’s new book, Madvillain’s Madvillainy, will be released as part of Bloomsbury’s 33 ⅓ series.
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